How to Use Twitter for Business Advantage?

Nearly 97% of the people residing in this world use twitter. Everything nowadays depends on how people present things. In this era of commercialism and technological advancements, the advertisements have made the way to social media websites too. There are many such sites which allow people to advertise about them or their company. Not only this has proved to be a business strategy but also it helps in advertising and that too in a very minimal cost. People nowadays are looking for something which will be cheap, durable and trendy as well. It doesn’t matter what we are talking about. This statement is true in each and every context. It is true about clothes, fashion, furniture, insurance, utensils, stationary, etc. this can work with anything. This is a very simple statement which makes sense in all circumstances.

Twitter and what it really contains

Twitter, as we all know is a social networking site where people from all over the world post status and communicate through e-messages called tweets. It is a very interesting website as not only twitter allows the users to tweet or send messages but it also allows people to show or tell their opinion. People have the right to say anything to the whole world. This is where you can communicate with the whole world. Well, it sounds amazing but is more amazing than it sounds. To enhance the business one needs to put a proper advertisement of the same. The advertisement must have some special qualities though.

What qualities must advertisement possess?

• People prefer to look at attractive and colorful advertisements rather than faded and monochromatic ones. Thus, to make your advertisement look livelier, add more colors.

• It should be short and very precise. If you put on paragraphs for display, people will not pay attention at all as no one has time, these days…that too just to read an advertisement. If you keep your advertisement short and to the point, there is a chance that people will be more affected by it.

• The size of the advertisement should be proportional. Huge posters are not required…whereas don’t choose too small advertisement banner too. Keep the proportion to the ratio.

• The main thing that should be considered is the language of the advertisement. It must be very precise and should be correct in all sense. A lot of people don’t believe in advertisements as they think, most of them are hoax. But being true to what you are and what you are capable of is very necessary.

• The language must be very good. No grammatical errors or mistakes should be there. After all no one wants to make a complete fool of them in front of the world. Correct grammar sure helps attract good clients.

And if we are talking about advertisement on a web level, then the tips and tricks are slightly different. A social website requires somewhat different technique to attract customers and clients. Well, most of them are same in online business. But some of them are different. Given below is a list of them-

• Make a proper profile first. Making an attractive profile is very necessary for further development in online business. It is like putting a face into the artwork. It will be your identity in online business.

• Add photographs to the profile. People find is more convincing if there are photos .adding colorful and related photos will increase viewers and as we all know, increasing viewers mean increase in chances of getting a client.

• Add good description and bio-data. If you are an individual person, you must give a good description of you and your business to convince people. If this is companies you are suppose to promote, and then give an apt description of the business and products and services. Tell everything one needs to know about it.

• Make the description funny and catchy. A good tagline always works in a favor. People tend to like catch phrases and taglines in advertisements. If advertisements are like soup, then taglines are like pepper and salt. They add extra taste and flavor to it.

Advertisements are important for development of business. Social media and networking sites are very useful regarding it.

By Subhasis Chatterjee

Landing Page Optimization Tips for Your PPC Campaign

I am sure that all of you have come across such a situation in your life when you have tumbled across a paid add while randomly browsing through the internet or random websites. These are paid per click advertisements. Apparently people get paid for advertisement itself. In this growing world of technology, advertisement as well business is growing very fast. People nowadays are so business minded that everything is being mixed with commerce and business .on one hand, it is a negative thing for development of a country or state but on the other hand. 81%of businessperson or agency believes in online promotion.

Consumerism and its effect on advertisement and business agencies-

Consumerism has reached its height and now PPC advertisements are a part of it. To create awareness among people, business person, people need to add good description and complete explanation of the product. If you are an individual person, you must give a good description of you and the service you are about to provide to convince people if you are promoting or  endorsing a brand or company, you need to put up a proper advertisement  and then give an suitable description of the business and merchandise as well as services. Here are some of the landing page optimization tips for PPC campaign. Giving up a small and to the point advertisement will be very good for clients as people avoid reading long paragraphs and if the advertisement is short, then people will be more attracted to it.

Why are advertisements needed-?

Advertisements are significant for progress of trade. Social means and networking sites are very valuable concerning it. Social media has become one of the greatest industries itself. Business needs advertisement but advertising agencies are the most crucial business tycoon nowadays. This …I think is the biggest irony of this time.

Pay per click advertisements-

The advantages of pay per click format of advertisement is that people randomly surf the internet and thus click on many numerous links .this kind of advertisement is solely based on chance and mood of the customer of the internet user. On the other hand there is no surety or guarantee that the advertisement will reach the correct client .the probability is comparatively less. Nowadays people are coming up with many business strategies to enhance or grow the business and commerce.PPC is one of those ideas or methods. This is effective because of the reason that nowadays people tend to be online rather than the real world. They like the virtual world more than the real world.

Why virtual world is better than the real business world-

In virtual world putting up the advertisement and saying or expressing your words to the client is easier. People hesitate to talk when they meet face to face but virtually, they can do anything. Everyone is a boss in the virtual world. Moreover it reduces the effort to go and talk to the shopkeepers and business dealers. One can easily get access to the thing they want, by just sitting at home. The space-age technology called the Internet thus helps us to reduce our efforts too.

The business world is growing every day. The things one needs for a flourishing business are-

• Good and relevant product ideas as well as merchandise.
• Proper execution and distribution of job and tasks.
• Finance management and investment of money.
• Proper advertisement and campaigning.

A good advertisement always helps in business purposes. This is a way or method of awaking people about your products or services, whichever that might be. People tend to trust more if the advertisements have pictures and short texts. Attractive colors and fonts might also help regarding all these. But above all, the thing of utmost importance is the proper display of the advertisement. If your advertisement is placed in a site where there are no or very few viewers, then the sole purpose of the ad will not be fulfilled at all. Proper execution and proper site of placing the ad must be found .ads make people think and they convince them to buy the services and goods. This is a very big deal in today’s world.

By Subhasis Chatterjee

Is Kolkata Safe For Romance?

Apparently, Kolkata is the best place for love birds. The city soaks in the essence of passion as the climate adds to the romanticism. Be it the couples holding hands and finding their personal heaven at Princep Ghat or a romantic pair being spotted in Millennium Park showing signs, love blossoms all around the city of joy. But there is a flip side, as this is just one side of the coin.

The couples need some personal space to spend some quality time with their partners, an escape from the stern eyes of the society. But do they really get it? Can they really be alone? Our society is structured in a way that free mixing is shunned upon and public display of affection is not encouraged. Couples are judged, they are labeled in an instance, and the whole generation is labeled. So getting our focus on the safety issue now, I would like to recall an incident which happened with a friend of mine, last month. It’s not only shocking or alarming, but it’s outright disturbing.

Aryan and Samapti were in a park in South Kolkata, spending some time of their own. They were just about to get intimate, when some boys came out of nowhere and started teasing her, calling her names which were unacceptable to her. Aryan stood up and protested, but they were not ready to give up and made a move to Samapti. Things were going out of control and it resulted in a fight, what happened next was shocking. Aryan was beaten so badly, he lost his eyesight in one eye and Samapti was too traumatized to even go out of her house after that. The incident made us speechless and utterly vexed, raising questions about the safety in the city.

Is this the Kolkata we love? Is this the city we are proud of? Where are we heading towards? Send us in the comments below and start the discussion.

*Names have been changed to protect their identity, as they didn’t want the incident to be spoken about in public.

By Pathikrit Banerjee