Connected World! Kolkata’s message to the world of Digital Technology

We are tired of hearing the terms Content Marketing, Digital Strategy, online visibility and Social Media influence. As the internet gets flooded by content, the fine line between what is relevant and what’s not, is becoming thinner and thinner. Companies and online marketers are always trying to sell something, to get clicks on their products, to make customers install their app, to attend their seminar and most importantly love their brand. Google always stressed on the term “keyword” and when it comes to Digital Marketing, the keyword is “Love”. If the customers do not feel an emotional connection with a particular brand, they will never use their products. We all know about the technological advancements and the latest developments in the internet of Things, but there is one basic question that still troubles marketers – “How to stand out in this noisy world?”

Kolkata’s date with Digital Connectivity

So where does Kolkata stand in all of these? The concept of Digital marketing is kind of new here, though there have been tremendous developments in the IT sector. I absolutely love Tech Conclaves; they offer a much needed break from our mundane work schedules. It’s kind of a short vacay, where you meet new people, exchange insights and reconnect with professional friends. Every year, I look forward to INFOCOM and have some pleasant memories associated with this event. This year was special, not only because of Sourav Ganguly or Anupam Kher, but the theme of INFOCOM 2015 was “Connected World”. I couldn’t have asked for more.

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Transforming Setbacks into Comebacks – The Dadagiri Continues

He is a born leader. A man who is an inspiration for millions, a legendary cricketer and most importantly, an amazing human being. When Sourav Ganguly entered the auditorium, the audience went into a frenzy. Dada almost spoke for an hour and his inspirational words mesmerized everyone. He shared his experiences and explained the real meaning of leadership. The former Indian captain shared a valuable piece of advice and stated -“Say “I am the best”, It works like magic!” This is so accurate; self-belief is what makes the difference. There are times, when things don’t work out and the chips are down, this is the time most people stop trying and give up. But the current CAB president and Co-owner of Indian Super League side Atlético de Kolkata had different thoughts about this. “If you love your job you keep trying, then all your setbacks would turn into comebacks”, said the prince of Kolkata.

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The Best thing about You is You – Anupam Kher at his best

Anupam Kher is a man who knows no introduction; he started his journey in 1982 with the movie “Aagman” and won National Awards in the years 1989 and 2005. I was particularly looking forward to his session and wanted to hear his life lessons. In life, we have many enemies, but fear is the main enemy, which interferes with our dreams. Kher was spot on, he said quite brilliantly that fear is an imaginary thing which only exists in our minds.

The evergreen actor said that we should create work for ourselves, a truly brilliant piece of advice. Everyone has shortcomings, but the focus should be on overcoming them and bringing out our special qualities. I didn’t want his session to end and was completely absorbed. In our life, what matters is the experiences; as Anupam Kher said, “Journey is more important than destination”.

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Were you at #INFOCOM2015? Did you enjoy it? Do share your experience by leaving a comment below. Let’s get the conversation started.

                                                                                                                                                   By Pathikrit Banerjee